Chris Zuppa Visuals

How to Write a Check

About this Project: Check-writing is a dying but relevant financial literacy skill. That’s because some businesses only accept checks as the primary form of payment. I worked with The Penny Hoarder staff writer Adam Hardy and Search Engine Optimization (SEO) manager Darrell Davis to develop the video concept, SEO keywords and script. The video immediately began to rank in YouTube. The video and accompanying how-to graphics were included in the story.

Role: Creative brief author, co-script-writer, audio recording, script and data research, video editing, animation and graphics

Tools: Adobe After Effects, Adobe Premiere, Adobe Illustrator, and Google Sheets

Key Results: How to Write a Check is still earns consistent YouTube views. The video also won a bronze Telly for general instructional video.